Should A Aspiring Content Creator Friend Cease Using People for Material?

The Prosecution: Beth

Sometimes she films me while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

A close companion of 10 years, she, labels herself the “creativity monarch”. It can be amusing for a short while, but it strains our friendship.

She is an extrovert, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when strangers see her posing or filming – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but she is aspiring to become one. She creates vlogs about city life, a day in her life, and her styling career. The material is quality, credit where it's due, but I don’t want to be dragged into it. Sometimes I'm captured while I’m eating, or just accompanying her. Later, I appear on her feed later, and it comes like a surprise: I might be no makeup on, an awkward face or be captured mid-bite. It feels invasive.

She also expects me to record her at inconvenient times. Often I'm in conversation to another person, or we’ll just be spending time in the street. I feel like our bond has turned into me being her unpaid videographer. She could easily hire someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn’t make up for all the energy I invest assisting her create material.

I appreciate that she has helped me with my design career, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she's insincere or inauthentic, but at times I feel that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with another. It feels forced. I need her to understand that our decade-long friendship still has limits. I enjoy being with her, but I also desire to experience it without being filmed, altered, or posted for an viewers. I am not a prop for her Instagram.

The Defence: The Content Creator's View

I hope Beth to see that the content we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I look up to people on social platforms who execute that style of informal, self-made content creation.

Content creation is my version of engaging with life: observing the nuances, posting them with an viewership that appreciates the craft behind it. I never intend to make my friend uneasy. Bringing her to industry events was my way of offering access, giving her a opportunity to experience behind-the-scenes moments that could benefit her professional path too. That isn't blackmail, it’s just being realistic.

I would take her to these events even if she didn’t help me, but I want her to see the benefits the content we create together can get us: an opening. I know not everyone likes being on camera, but often spontaneity is what makes content authentic. Being recorded occasionally is an inherent aspect of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but companions help each other in minor capacities. My assumption was filming a short video now and then would be enjoyable for Beth. Innovation flourishes in partnership, and having my friend around makes projects lively and enjoyable. I never force her to take part in anything, and I would never deliberately humiliate her. But filming together occasionally is part of how I record our time together.

I value our friendship profoundly and want to avoid making videos to drive a wedge between us. I am ready to find middle ground: like asking before filming, and avoiding angles that might make her self-conscious.

This isn’t about power, it's regarding expressing my perspective while still considering hers. Obviously content creation is not a replacement for real connection: it's merely part of how I live my life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more uncomfortable than having a friend point a camera at you. I understand that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to create content with. Given the uncertain future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is content. She needs to respect Beth’s privacy.
Another reader, 26

She may enjoy making content and displaying her life publicly, but it’s not for everyone. It’s nice she has helped Beth’s career, but she must to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and make sure it’s the focus in your relationship. Create some authentic memories, where true emotions are stored, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be neither present nor genuine when they're together – she’s working. Each appears unsure as to where the line is. The answer is not found in trying to alter one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their bond?

Luis Mathis
Luis Mathis

A tech-savvy writer passionate about workplace innovation and digital transformation, with over a decade of experience in corporate consulting.