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The artist gives his £25k prize award winnings to independent live spaces

Sam Fender holding Mercury Prize in Newcastle
The musician was awarded the honor in October in his hometown

The artist has handed over the full amount of his £25,000 award winnings to the trust for venues, which works to preserve the United Kingdom's independent music venues.

The star was given the prize on mid-October as his new release People Watching was chosen as the outstanding release of the previous year.

The musician has chosen to give the cash to the trust, in appreciation of the essential function grassroots venues fulfilled in his initial steps.

"I wouldn't be doing my current career if it hadn't been for all the shows I played around the North East, and beyond, when I was starting out," stated Sam Fender. "These spaces are legendary, but they are facing challenges."

From early 2023 onward, over 150 of these spaces have ceased operations – roughly 16 percent of the total UK scene.

Recently, major artists like the band Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all aided the Music Venues Trust in its efforts to help venues survive, by applying a modest fee to their ticket prices, which goes to help independent venues.

Fender also took part, collecting in excess of £100,000 on his live tour to support 38 small stages across Britain.

The money supported locations that were facing potential shutdown due to challenges stemming from water damage, blazes and personal losses, as well as licensing issues, conflicts and noise complaints.

Additional spaces received monetary aid in modernizing amenities and gear that positively impacted performers and audiences.

"The idea that funds from performances in large arenas supports the smaller venues, where it kicks off for performers like me, is just common sense," Fender has said.

Pulp members on stage
Pulp are one example who contributed their Mercury Prize funds to charity

Fender is not the first artist to give his Mercury Prize prize money to worthy causes.

Back when they earned the trophy in the mid-90s for their record the album, vocalist the singer declared that the band would give their cash to the charity War Child.

That year, artist Ms Dynamite divided her bounty among a few organizations, like the NSPCC and a Sickle Cell charity.

"I also donated a thousand pounds to the center, to their gymnastics program, because I practiced gymnastics when I was younger and they needed updated gear," the artist told a publication.

Previously, the band donated their prize money to the youth organization that developed their act, in addition to other independent music bodies.

Also 1994 winners they donated their prize to a MS organization after a friend was found to have the disease.

"Winning was sufficient," stated vocalist Heather Small. "The cash was the extra but we didn't need the bonus, because we had the cake. So our winning impacted another person's life."

In the past week, the Music Venues Trust shared it had rescued several grassroots venues in that region, by transferring them to local control.

The Joiners in the city and The Croft in that location were purchased under the public acquisition initiative, which is backed by a national body and music fans who purchase "ownership units" in the buildings.

The writer

Luis Mathis

A tech-savvy writer passionate about workplace innovation and digital transformation, with over a decade of experience in corporate consulting.

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